Wondering about the best way to see whether your website is being viewed by visitors? In order to track the percentage of visitors who don’t spend a lot of time on your website, Bounce Rate is by far the best method.
Okay So What is this Bounce Rate Thing?
Found in places like Google Analytics, this measure will assist you in determining the percent of visitors who visit only one page of your website before leaving or visiting another site. Say your site gets around 100 visitors on one single day. Of those, 85 of them looked at just a single page. Your bounce rate would be 85 %. Keep in mind that the lower the bounce rate the higher the duration of time spent on your site. Lower is good. Higher is bad.
Is This Significant?
Short answer: yes! Bounce Rate is indeed important because it is a gudie to the “engagement” of your website—i.e., how engaged visitors are with the content of your site. A lower rate means the people coming to your site are finding what they want or need. Time On Site (TOS) is also a guide to engagement. Here, higher would be better, in contrast to bounce rate.
Google is watching: bounce rate tells search engines like the Big G, how to determine the relevancy of a specific page in a company’s (or anyone’s) site. Say a company’s site gets a high rank in the search engine results page (SERP) but if most visits are for only a few seconds it may prove (to the search engines at least) that it’s not an engaging site. The majority of search engines analyze your bounce rate in addition to the traffic your site gets. This can have a detrimental affect on your rankings and can cause slippage in the SERPS.
It’s always a good idea to post relevant content about your business to try to lower that bounce rate percentage.